20 ― 25
selected works
About →
Digital Art Director & Designer — Luxury & Fashion
Based in Paris, I’m a freelance Digital Art Director and UX/UI/AI Designer with over 10 years of experience, specialized in luxury and fashion. I create visual identities and digital experiences that are fluid, coherent, and impactful. I integrate AI as a creative tool to enrich art direction, explore new visual directions, and enhance brand storytelling.
Website
CHANEL
Digital art direction
Client →
CHANEL
Role →
Digital Art Direction, UI/UX Design, HTML Prototyping
Project →
UX/UI design and digital art direction for CHANEL’s Gabrielle line.
Scroll-triggered video, micro-interactions and a balance of static and dynamic elements create a clear, refined narrative. I developed a high-fidelity HTML prototype to define transitions and guide development. The experience was then adapted across formats to ensure visual coherence from retailers to social platforms.
Website
CHANEL
Digital art direction
Client →
CHANEL
Role →
Digital Art Direction, UI/UX Design, HTML Prototyping
Project →
UX/UI design of the digital hub dedicated to the SUBLIMAGE skincare line on chanel.com.
Work included wireframes, user flows, responsive layouts, and a refined visual direction aligned with the Sublimage universe. I built an advanced HTML prototype to define micro-interactions and support the development team. The structure is clear, flexible, and designed to accommodate future product launches while maintaining a consistent high-end expression.
Website
GOOSSENS
Digital art direction
Client →
Goossens: Jewelry for CHANEL since 1952
Role →
Digital Art Direction, UI/UX Design
Project →
Complete redesign of the Goossens website, part of CHANEL’s Métiers d’Art.
An art direction built around raw elegance, bold zooms, sculpted typography, and material-driven visuals.
Identity
LAMBERT
& ASSOCIATES
Print & Digital
Client →
Lambert & Associates – Fashion & luxury consultancy firm
Role →
Art Direction, Print & Digital Design
Project →
Redesign of the print and digital identity across all editorial formats — trendbooks, retail books and presentation decks. A flexible visual system designed for everyday use by teams in Paris, Milan, London and New York.
Website
ÉCOLE
DE CONDÉ
Digital art direction
Client →
École de Condé – Higher education in design, illustration, photography & animation
Role →
Website Art Direction, UI/UX Design
Project →
Art direction and key page design of the new école de condé website, in collaboration with Hands Agency. A structured interface designed to highlight student work and reflect the school’s creative standards.
Clients →